Bob Lederer RFL Communications, Inc.

“DIT” (Do-It-Together): The Covid-19 Client Solution / RBDR

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July 14, 2020

Today on RBDR: InSites Consulting Managing Partner Tom De Ruyck explains two of the important, early steps the agency took when Covid-19 struck – direct and intensive group meetings with clients, and the evolution of DIY research into “DIT” (Do-It-Together).

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Bob Lederer RFL Communications, Inc.

A Big Idea For Covid-19 Research: “Extreme Creativity” / RBDR

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June 15, 2020

Today on RBDR: InSites Consulting Managing Director Tom de Ruyck provides specifics of what the company did to create insights for the new normal through solutions built around the idea of extreme-creativity. The key element: InSights Consulting’s proprietary 400,000-person community of “extreme” creative people.

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Bob Lederer RFL Communications, Inc.

Insites Consulting’s Wise Covid-19 Steps / RBDR

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June 8, 2020

Today on RBDR: InSites Consulting Managing Director Tom de Ruyck explains the productive steps the agency took with its stakeholders as quickly as it could when the Coronavirus hit.

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Bob Lederer RBDR

Mobile MR’s global adoption. Why 1 of 2 MR projects underwhelm. (RBDR 7.30.2015)

Today: 1) Confirmit SVP Wale Omiyale blogged about mobile research’s global penetration or lack thereof, and offers practical business reasons why it should be more widespread. 2) Insites Consulting’s “Market Research Impact Study” allowed research and marketing professionals to explain the central reasons why most research does not hit home and change marketing’s thinking. (Link to this Tom de Ruyck blog: http://www.greenbookblog.org/2015/07/27/the-memefication-of-insights/ 3) A very special guest.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy. Here is a link to learn more: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html

Check out MarketProbe.com.

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Bob Lederer RBDR

RBDR Client of Year Co-Creation Award. Tom De Ruyck on Gamification. (RBDR 12.10.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR announces the recipient of its 2014 Client of the Year in the Co-Creation category, co-sponsored by KL Communications. 2) Tom De Ruyck, Managing Partner at Insites Consulting, discusses what he learned about the use of gamification during his study for Greenbook GRIT.