Bob Lederer RFL Communications, Inc.

Tale of Two Privacy Attitudes & Situations: OpinionLab Survey vs 2020 Research’s new “GeoStore Survey” of shoppers as they leave the store (RBDR–4/01/2014)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) OpinionLab’s survey of over 1,000 consumers shows 88% are unyielding about having privacy as they shop. 2) In the face of that statistic, consider 2020 Research’s new GeoStore Surveys that interact with consumers who have agreed to take a short survey even as they are leaving the store after they have shopped. Chief Innovation Officer Isaac Rogers explained what it is all about.

Bob Lederer RFL Communications, Inc.

uSamp panelists are especially happy as they earn major compensation; Bob Lederer expresses more reasons for MR industry college push (RBDR–3/31/14)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) RBDR has the money-making details from uSamp’s collaboration with CrowdComputing Systems, an effort to help its online panelists earn serious incentive monies by carrying out mobile research tasks. 2) Bob Lederer presents additional reasons by his proposal that that MR industry aggressively push MR to all U.S. colleges and universities as a solid job opportunity for those with a degree. Listen to the winners of GfK’s 2014 NextGen Competition explains their new found interest in pursuing a MR career after completing a research project.

Bob Lederer RFL Communications, Inc.

Mark Penn’s Microsoft role includes competitive intelligence & analysis; Business Analysts receive new data merging analysis tool, called Paxata; Ipsos’ view of 2014 changes in market research industry; Lowe’s hires Chief Customer Officer (RBDR–3/6/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Seattle Times technology reporter Janet Tu sheds light on new Microsoft Chief Strategy Officer Mark Penn’s specific responsibilities. 2) You will be hearing a lot about Paxata, a brand new system that IN MINUTES combines different types of data that every business analyst needs to combine for analysis. 3) Ipsos reports its 2013 revenues and profits, and explains changes it sees for 2014 market research for vendors. 4) Lowe’s hires a Chief Customer Officer.

Bob Lederer RFL Communications, Inc.

Expert tips on hiring top analytic talent; Surprising Super Bowl #1 commercial winner; PHEME: a system to identify & dispel social media rumors (RBDR–3/5/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Three MR industry experts blog about how to find and hire needed analytic talent. 2) Socratic Technologies releases results of its 2014 Super Bowl commercial study, which surprisingly found WeatherTech as the top performer. 3) Microsoft elevated Mark Penn to Chief Strategy Officer, but without specific public responsibilities. The Alliance for Audited Media hired its new CEO, President and Managing Director, Tom Drouillard. 4) Five European universities are cooperating to attempt to develop a system, funded by the EU, that can identify the source of a rumor in social media comes and whether it can be verified.

Bob Lederer RFL Communications, Inc.

RBDR celebrates our 2nd Anniversary; Media guru Bill Harvey discusses the impact of Second Screen & what TV networks are doing about it (RBDR–2/6/2014)

Sponsored today by Toluna (http://toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1 Research Business DAILY Report celebrates its second anniversary and invites viewers to join in on the celebration! You can win a special gift with a great blog post underneath our video and also by emailing a terrific suggestion about how RBDR can grow its viewership. 2) India’s Labor Department comments on the plentiful Market Research Analyst jobs that are available, and projects 41% growth in the segment into 2020. 3) Media Research guru Bill Harvey shares his keen insights into what is taking place with Second Screen activities among TV networks.
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