Toluna – Page 3 – RFL Communications, Inc.

November 1, 2016 Bob Lederer RBDR

2nd party research use is rising. How some MRX’ers look past SM and instead at AI (RBDR 11.01.2016)

Today on RBDR:

1) Research users are upping their interest in and use of second party research. They clearly believe it is very valuable.

2) Research users have a growing interest in Artificial Intelligence, many of them seeing it as more worthwhile than coveted social media research.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform.

Learn more today! Visit their website for more information.

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October 31, 2016 Bob Lederer RBDR

Brand Keys’ Passikoff on consequences of Donald Trump’s campaign on brand equity. (RBDR 10.31.2016)

Today on RBDR:

This week, polls are trying to assess who will win the 2016 presidential election in the United States: Democratic nominee Hillary Clinton, or Republican nominee Donald Trump. Today, we hear from Brand Keys‘ Robert Passikoff about a metric that is measurable right now: the brand equity behind Donald Trump’s name.

RBDR is sponsored this week by Toluna, “In Touch With People.”

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May 4, 2016 Bob Lederer RBDR

A look at business focus on CX. Toluna boosts staff by 20%. (RBDR 05.04.2016)

Today on RBDR:

1) Can a business focus too much on Customer Experience? Perhaps, but mostly in terms of the business’ leadership in the area. (Too many different executives involved in CX can cause problems.)

2) Not too many companies in recent memory have boosted their staff by 20% without making an acquisition, but Toluna made an announcement like that this week.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how vital “determination” is for a company’s NP success. Read it by clicking here.

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March 31, 2016 Bob Lederer RBDR

Hubertus Hofkirchner interview. Toluna and Research Now innovations. (RBDR 03.31.2016)

Today on RBDR:

1) Prediki Prediction Services’ Chief Futurist Hubertus Hofkirchner spoke to RBDR about his blog that explained his IIEX exposure to client market researchers and their risk-averseness. Read the full report by clicking this link.

2) We give you some RBDR News Notes regarding new innovations from Toluna and Research Now.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

July 2, 2015 Bob Lederer RBDR

FiveThirtyEight.com takes on PPM. Public trading of MRSS India. (RBDR 7.02.2015)

Today on RBDR: 1) Nielsen’s PPM gets probably unwanted public attention in a fivethirtyeight.com story about its possibly dampened radio ratings. 2) MRSS India is that country’s first publicly trade research agency. 3) Perhaps the most important research innovation discussed at IIDEX was a new capability that was privately shared by Marketing Evolution. (Kristin Luck tell us what she heard.)

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

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