Bob Lederer RBDR

TNS CEO’s amazing Big Data/MR projection. Instantly mobile vs online study. (RBDR 5.28.2015)

Today on RBDR: 1) TNS Global CEO Richard Ingleton projects where Big Data will drive market research in the long-term, a foretelling that might shake up many researchers. (Link to this story: (http://articles.economictimes.indiatimes.com/2015-05-15/news/62192468_1_market-research-big-data-qualitative-research)
2) Instantly shares results of its multi-phase mobile versus online research study, which reveals some clear mobile benefits and just-as-apparent challenges. (Link to this study: http://pages.instant.ly/Whitepaper_LP_MobilevsOnline.html?mkt_tok=3RkMMJWWfF9wsRokvK%2FIZKXonjHpfsX56u0tUK60lMI%2F0ER3fOvrPUfGjI4DSMVmI%2BSLDwEYGJlv6SgFSrDDMbh1w7gNUhU%3D)

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Bob Lederer RBDR

MR procurement is changing. Recruiting, retaining younger MRers (RBDR 11.24.2014)

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Today, on RBDR: 1) Procurement departments are altering their focuses, according to a Genpact Ltd. study. (Link to the study: http://www.prnewswire.com/news-releases/genpact-survey-chief-procurement-officers-strategic-perspectives-and-operating-model-struggles-differ-from-their-peers-283033911.html)
2) TNS’ Preriit Souda and Yum Restaurants’ Rajan Rajna discussed recruiting and retaining youth into market research at ESOMAR’s Annual Congress. They discussed the subject with RBDR.

Bob Lederer RBDR

Innovative startup MR agency, Mizzouri, enlists Kim Dedeker (RBDR 11.13.2014)

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Today on RBDR: 1) Startup research agency, Mizzouri, opens its door with a prestigious management ream that includes former P&G research head & recent Kantar Americas Chair Kim Dedeker AND several extraordinary research methods and output. 2) Temkin Group announces its 3 2014 client award winners for great customer experiences. 3) SurveyMonkey enters the European market, first stop is Britain.

Bob Lederer RFL Communications, Inc.

TNS’ 48-hour concept evaluator; Honomichl Top 50 becomes “Gold Top 50” (RBDR–7/17/2014)

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Today: 1) TNS’ eValuate Express can reportedly assess the positive or cannibalizing impact of an innovation in as little as 48 hours. 2) Inside Research’s 36-year Honomichl Top 50 has a new
moniker, the Gold Top 50. 3) Facebook and Nielsen Media are expanding their TV viewing monitoring work, adding mobile phone and tablet TV viewing. 4) Strata’s study of individual’s attitudes towards video advertising found a pronounced difference of opinion about the intrusiveness of targeted advertising.

Bob Lederer RFL Communications, Inc.

MRII names Reg Baker; Angus Reid: 3rd polling transformation (RBDR–7/14/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today: 1) TNS’ annual Connected Life Study shows that evening TV viewing is heavily complemented by simultaneous digital activity. 2) MRII finds its man to replace Don Marek as Executive Director. 3) Angus Reid discusses the third major transformation in polling since the 1960s that is about to take place, elimination of the random sample.