Bob Lederer RBDR

Apple won’t collect personal customer data. “Vanishing Point” trend MR. (RBDR 7.14.2015)

Today on RBDR: 1) Datanami’s Alex Woodie explains Apple’s unbending attitude against collection of personal data from consumers. 2) At IIEX in Atlanta, Futures Group Executive Chairman J Walker Smith explained “Vanishing Point” trend research that identifies and explains how to benefit from hardly detectable emerging trends.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

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Bob Lederer RBDR

Consumers moving toward control of personal data. Social media self-measurement? (RBDR 6.8.2015)

Today: 1) Consumers may edging closer to insisting that they gain greater control of their personal information. 2) AdExchanger discusses the controversy between social media sites and media agencies over the sites’ self measurement.

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Bob Lederer RBDR

Extreme company/brand interactions with consumers need to change (RBDR 2.19.2015)

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

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Today on RBDR: TMW CEO Craig Pearce presents the nonconventional argument that brands and corporate marketers need to readjust the base that supports their customer relationships. It has to be friendlier and more appealing than what has become the norm: gathering data about customers and earnestly following them digitally, all the time and wherever they go.

Bob Lederer RFL Communications, Inc.

Apple’s medical tech hiring spree; Treato breaking thru in social media MR (PRVR– May 12-16, 2014)

This week on Pharma Research VIDEO Report:  1)  Penn State graduate students found most top-50 health and fitness apps (paid and free) on iTunes and Google Play lack valuable behavior-change techniques  2) Reuters reported on Apple’s recent medical tech hiring spree, presumably for its upcoming iWatch  3) Israeli social media data collector and analyzer company Treato is spotlighted as the top business in the field for pharmaceutical, healthcare, biotech and medical device customers.