Bob Lederer RFL Communications, Inc.

Online Sample At Post-Pandemic Crossroads / RBDR

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March 15, 2022

Today on RBDR: Purveyors of online sample were forced to alter their methods by the pandemic, but now as post-pandemic normalization spreads among the public some business decisions concerning online sample need answers.

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Bob Lederer RFL Communications, Inc.

Market Research Can Be Key To Revival Of Societal Truth / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 5, 2021

Today on RBDR: ThinkNow CEO Mario Carrasco’s recent blog suggested a highly unusual and unexpected role for market research, which he says can help lead to a reinstitution of “truth” across the American public.

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Bob Lederer RFL Communications, Inc.

Post-Covid Research Won’t Resemble Pre-Covid / RBDR

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June 4, 2020

Today on RBDR: ThinkNow’s Mario Carrasco admits he was in the dumps in the early stages of the Coronavirus, but then came to the conclusion that after the virus is overcome, research’s future will different and bright.

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Bob Lederer RBDR

MR is and can Stay Relevant in Age of Big Data | RBDR

July 26, 2017. Today on RBDR:

1) Three considerations that market research should consider as the field copes and looks for new niches in the age of Big Data.

2) Advertising agency personnel have some issues with the new metrics it is receiving concerning online videos.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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• RFL’s home page, or
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Bob Lederer RBDR

Why Hispanic Research is Changing the MR Marketplace | RBDR

January 12th, 2016. Today on RBDR:

1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco.

2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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