Bob Lederer RFL Communications, Inc.

Why Polling Can Be Wrong. A Novel Reason / RBDR

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December 1, 2021

Today on RBDR: Most market research professionals sheepishly concede that every pre-election poll that misses the mark creates credibility issues for the market research industry as a whole. What are the reasons for this trend? There is no single answer, but a “The New Yorker” conversation with the pollster for recently re-elected New Jersey Governor Phil Murphy shed new light on the problem.

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Bob Lederer RFL Communications, Inc.

Untold Damage To Democracy From Bad Polling / RBDR

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November 17, 2020

Today on RBDR: The New York Times’s 2020 election polling overseer, Nate Cohn, told The New Yorker staff writer Isaac Chotiner about a handful of the under-recognized perils suffered by U.S. society from election polling that leaves many problems for democracy.

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