Advertisers Seek Six-Month Reprieve From CCPA / RBDR

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February 5, 2020

Today on RBDR: The California Consumer Privacy Act, protecting the privacy of the state’s citizens, launched January 1. Five U.S. advertiser associations have written to California Attorney General Xavier Becerra, requesting a six-month delay (beyond the scheduled July 1 CCPA compliance date) so that all aspects of the law can shake out.

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Growing Acceptance of Customer Lifetime Value / RBDR

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June 4, 2019

Today on RBDR: Don’t look now, but Customer Lifetime Value has caught on with marketers–and in spite of the normal difficulty in calculating it, CLV is only gaining credibility and complementary value with related metrics.

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Unilever Claims Major 1-to-1 Marketing Progress | RBDR

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June 11, 2018. Today on RBDR:

Unilever CMO Keith Weed revealed the company’s progress in building one-to-one market targeting and how it is getting done.

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