MR pro study & perceptions. ESOMAR MR Effectiveness. Larry Newman passes. (RBDR 03.23.2016)

Today on RBDR:

1) MarketResearchCareers.com’s 20th annual market research professionals study details what MR clients think of their top suppliers. Ratings are provided for five distinct considerations.

2) ESOMAR’s 6th annual Market Research Effectiveness competition is underway. Gold, Silver and Bronze awards will be delivered at the ESOMAR Annual Congress in New Orleans this September.

3) Larry Newman, a chief architect of Newman-Stein and Newman.Stein.Friedman, has died.

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Unilever’s Stan Sthanunathan offers 10 MR industry predictions. (RBDR 03.22.2016)

Today on RBDR:

Unilever SVP Consumer & Market Insights Stan Sthanunathan is back to reprise the section of his MRS presentation where he made 10 predictions about the future of the Market Research industry.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they can offer you by visiting their website.

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The “Real” versus Potential Impact of Technology on MR. (RBDR 5.27.2015)

Today on RBDR: RBDR’s commentary on the real impact of technology on the economic growth of research–and how much more it might have been and could be moving forward.

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Hill Holiday and Civic Science #MRx study revelations (RBDR 10.22.2014)

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Today on RBDR: 1) Hill Holiday releases a TV program study and 2) Civic Science releases its “75 Show-Stopping Media Consumption Insights.”//

Corporations injecting few analytics in decision-making (RBDR 8/6/2014)

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Today on RBDR: 1) Technology has been driving market research, and Vision Critical Asia Pacific MD Peter Harris expects and is welcoming the combination of technology and transparency for its impact on MR. 2) Mobile Marketing Association launched its Mobile Location Data Accuracy Group to boost belief in mobile location advertising. 3) Proof of how far analytics need to go inside corporations is apparent in a 4i Consulting benchmarking study that shows only 32% of analytics-generated insights are put into decision making.