Bob Lederer RBDR

Snapchat avoids targeted ads. Client of the Year Awards. Eye tracking panel. (RBDR 12.8.2015)

Today on RBDR:

1) Snapchat made the decision not to provide targeted advertising, and the pressure is growing to change that decision.

2) KL Communications’ presents Con Edison and its Kristen Murphy as “Client of the Year Award” winner for 2015 in the Co-Creation research category.

3) Tobii and Adssets will launch a continuous eye tracking panel, said to be the first of its kind.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

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Bob Lederer RFL Communications, Inc.

Bob Lederer’s unedited, mostly unseen, 21-minute interview of social media expert Perry Marshall

In the full, unedited, mostly unseen 21-minute interview of social media expert & guru Perry Marshall, Bob Lederer asks Marshall about:
• the realities of social media,
• social media’s relationship and possibilities with market research,
• why he has predicted Facebook revenues will triple from their current
level by August of 2015
• the exceptional nature of Facebook advertising targeting
• why Facebook advertising works better for B2C than B2B
• the challenges Twitter faces in attempting to keep pace with Facebook
• how the http://isfbforme website can advise you about using Facebook advertising

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident decisions.