Bob Lederer RBDR

Where’s MR venture capital? Indian government is unhappy with BARC. Wall Street’s favorite Twitter metric. (RBDR 04.04.2016)

Today on RBDR:

1) If anyone asks you where venture capital money is being directed when it comes to research organizations, here is the latest from PitchBook.

2) The government of India goes public with its dissatisfaction with the new BARC TV ratings system because it feels there is a vast shortage of metered homes.

3) Twitter’s management has jumped here and there with reliance on varied metrics; Wall Street would like it to adopt an stick with “Time Watched.”

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Find it by clicking this link.

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Bob Lederer RBDR, RFL Communications, Inc.

TAM merges with BARC in India. Unilever Foundry adds Crowdsourcing. (RBDR 9.1.2015)

Today on the Research Business DAILY Report:

1) TAM Media Research gets its foot back into India’s TV ratings business by merging with BARC, the nation’s current TV ratings provider.

2) Unilever expands the scope of its Foundry innovation collaboration program with expansion into Crowdsourcing.

3) The Next Generation Market Research group is accepting nominations for 3 different awards until Labor Day, September 7.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections. Read it HERE.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.