Bob Lederer RBDR

FTC Stops, Fines Manufacturer Spying on 11 Million TV Owners | RBDR

February 9, 2017. Today on RBDR:

1) The Federal Trade Commission reached settlement with U.S. TV manufacturer Vizio, fining it $2.2 million for its data collection from its 11 million TV owners and selling the data.

2) A Bain & Co. project discovers that advertising recall is less with digital media than with traditional media.

3) BlueVenn, an international technology company, reports that U.S. and UK marketers are most intent on developing internal data analysis skills (72%) in the next two years than their social media skills (65%).

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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Bob Lederer RBDR

Corporate Expert Advises Clients on Questions to Ask Vendors | RBDR

February 8th, 2017. Today on RBDR:

One of corporate America’s top public relations and strategic communications professionals suggests what businesses should be thinking and asking of their market research vendors about their work after the 2016 presidential election polling debacle.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Gallup, Pew “Honored” With Sarcastic “Awards” for Opting Not to Poll | RBDR

February 7th, 2017. Today on RBDR:

1) Digital marketers are predicting the 2018 elimination of cookie-based marketing, in favor of people-based marketing.

2) iMediaEthics’ sarcastic annual polling award winners take a poke at 10 of the industry’s leading companies.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The Potential of Using Psychometrics for Research | RBDR

Today on RBDR:

Michal Kosinski developed a targeted research capability using psychometrics at Cambridge University in 2008 that has been further developed since that time. He believes it has interesting social media marketing potential and he also fears that his work has been lifted and successfully used for political purposes.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Brands’ Learning Needs for “Systems” 1 and 2 | RBDR

December 8, 2016. Today on RBDR:

1) What brands and researchers are coming to understand about System 1 and System 2.

2) The Atlanta Braves’ VP Marketing, Adam Zimmerman, discusses his essential, “must have” data possibilities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.