Qualtrics: Documenting AI’s Widespread MR Impact | RBDR

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April 24, 2019

Today on RBDR: Artificial Intelligence has gained more of a foothold inside corporate research/insights functions than any other company departments. AI’s impact is so deep and expansive with research that Qualtrics execs in North America and Europe decided to blog “10 Ways AI Can Help Market Researchers Succeed” five months apart.

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Facebook’s Personal Zuckerberg Pollster Speaks Out | RBDR

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February 8, 2018. Today on RBDR:

Facebook’s personal pollster for Mark Zuckerberg discloses what he did for six months last year, and why he ultimately departed the social media titan.

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Gamification: What Works – and Doesn’t | RBDR

June 21, 2017. Today on RBDR:

1) Socratic Technologies Chairman Bill MacElroy’s blog for MRII about the evolution of gamification in research details early hopes and failures, and current potentials.
2) The Creative Group’s projections for market research hiring in the second half of 2017 is out.

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Complexities of Survey Quesstionnaires | RBDR

June 19, 2017. Today on RBDR:

Phi Power Communications’ Gail Conn explains the difficulties and intricacies of creating a quality survey questionnaire that can gather the needed responses from the targeted respondent audience.

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Influencers brands hate dealing with. Native Apps may help mobile surveys. (RBDR 07.20.2016)

Today on RBDR:

1) Detailing the four types of online influencers that brands supposedly hate to deal with.

2) There are signs that online surveys on smartphones are running a rocky course, but MFour Mobile Research’s Chris St. Hilaire says there is a practical solution: Native Apps.

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