Algorithm Boosts Marketing By Analyzing SM Data / RBDR

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February 11, 2020

Today on RBDR: University of Tokyo researchers say they have developed an algorithm which can analyze consumers’ social media entries to assist brand marketers in three very different ways.

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Qualtrics: Documenting AI’s Widespread MR Impact | RBDR

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April 24, 2019

Today on RBDR: Artificial Intelligence has gained more of a foothold inside corporate research/insights functions than any other company departments. AI’s impact is so deep and expansive with research that Qualtrics execs in North America and Europe decided to blog “10 Ways AI Can Help Market Researchers Succeed” five months apart.

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Facebook’s Personal Zuckerberg Pollster Speaks Out | RBDR

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February 8, 2018. Today on RBDR:

Facebook’s personal pollster for Mark Zuckerberg discloses what he did for six months last year, and why he ultimately departed the social media titan.

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Gamification: What Works – and Doesn’t | RBDR

June 21, 2017. Today on RBDR:

1) Socratic Technologies Chairman Bill MacElroy’s blog for MRII about the evolution of gamification in research details early hopes and failures, and current potentials.
2) The Creative Group’s projections for market research hiring in the second half of 2017 is out.

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Complexities of Survey Quesstionnaires | RBDR

June 19, 2017. Today on RBDR:

Phi Power Communications’ Gail Conn explains the difficulties and intricacies of creating a quality survey questionnaire that can gather the needed responses from the targeted respondent audience.

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