Insights Lessons Directly From The Gaming Industry / RBDR

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE
———————————————————————-
November 6, 2019

Today on RBDR: Five lessons researchers can learn from the gaming industry, from FlexMR Research Associate Charlotte Evans

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Mastercard Wins By Trading Ad Dollars for “Experiences,” / RBDR

Do you regularly watch RBDR, either once or up to four times a week? Do you find it informative and entertaining? Join others in supporting our video based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
—————————————————————–
October 16, 2019

Today’s RBDR: Six years ago, Mastercard shifted significant volume of its advertising spending to “experiences.” After the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands, from #87 to #12.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFW

Superiority of Stories (With Guest Dr. David Aaker) | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
August 27, 2018. Today on RBDR:

Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

7 Tips to Turn Your Researchers Into Storytellers | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 25, 2018. Today on RBDR:

David Smith shares seven important tips for transforming researchers into storytellers.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Tips for Training Storytelling to Researchers | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 14, 2018. Today on RBDR:

David VL Smith has been teaching and nuturing market researchers to become storytellers for over a decade, well before it became a must-have capability for any market researcher to shine. David shares some of his learnings from those 10 years of experience.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.