Bob Lederer RFL Communications, Inc.

Jeff Bezos: Amazon Has Had No Need for MR / RBDR

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April 15, 2019

Today on RBDR: In his 2019 report to shareholders, Amazon founder & CEO Jeff Bezos writes that market research would have had zero relevance to the company’s development of its foremost innovation, Echo, reminiscent of the similar attitude of Steve Jobs with Apple.

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Bob Lederer RBDR

Emotion Analytics’ Multi-MR uses. Mkters’ Macro adds Micro info role. (RBDR 09.15.2016)

Today on RBDR:

1) The Israeli business Beyond Verbal claims to offer three research-related capabilities that delve more deeply than ever before into verbal communication.

2) Marketing’s traditional Chief Macro Officer is adding the responsibility of Chief Micro Officer, says Unilever’s CMO Keith Weed.

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