Bob Lederer RFL Communications, Inc.

Marketing and Sales Tips for MR Firms During Covid-19 / RBDR

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July 2, 2020

Today on RBDR: Harpeth Media founder and President Steve Henke helps market research firms establish and implement marketing & sales programs. He provides worthwhile tips for his usual client base in dealing with MR agencies during the pandemic.

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Bob Lederer RFL Communications, Inc.

Focusing On Itself, Not Clients, Is Every Business’ Shortcoming | RBDR

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June 5, 2019

Today on RBDR: Companies have been known to focus too intently on themselves to the detriment of necessary concentration on its customers. Here are seven steps to capture that client information.

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Bob Lederer RFL Communications, Inc.

Bob Lederer “Commentary” on MR Initiative | RBDR

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May 13, 2019

Today on RBDR: A Bob Lederer “Commentary” with a new reason making the case for the market research industry to create an initiative that reaches out to young people in high school and as undergraduates via courses in market research. Also, in our crawl, two new industry acquisitions.

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