Bob Lederer RBDR

MR not trusted. WOM: 6 Trillion impressions? Mix Modeling Client of the Year (RBDR 12.9.2014)

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Today on RBDR: 1) A survey by the Global Research Business Network of 24,000 global respondents reveals a disturbing number who do not trust market researchers with their privacy. 2) The Word of Mouth Marketing Association’s promised study claims 6 TRILLION impressions and significantly more valuable impressions than are left by paid services. 3) RBDR announces the winner of its Client of the Year Award for the Mix Modeling category.

Bob Lederer RFL Communications, Inc.

New MR tools: Curalate & IBM/Genesys; Ginny Valentine awards (RBDR–6/25/2014)

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Today: 1) Client and supplier market researchers’ attendance at IIEX in Atlanta demonstrates their intense interest in the 3Ts: new MR tools, techniques and technologies. 2) Curalate is helping marketers understand what visuals on social media sites like Instagram and Pinterest mean. 3) IBM and Genesys are partnering on a learning platform to transform understanding of customer experience. 4) The 3rd annual Ginny Valentine Awards for bravery in market research were announced last week.