Bob Lederer RBDR

Report on importance of video content to MR. Part 2 of IBM Watson CMO interview. (RBDR 03.30.2016)

Today on RBDR:

1) TalkWalker’s report, “Why Visual Listening is the Next Big Thing for Marketing,” explains the importance and value for marketers of assessing video content. Read this report by clicking the link here.

2) RBDR Producer Bob Lederer concludes our exclusive, in-depth interview with IBM Watson CMO Stephen Gold.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have WIRe as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

Bob Lederer RBDR

RFL on BOSS Academy Radio. Exclusive interview with IBM Watson CMO. (RBDR 03.29.2016)

Today on RBDR:

1) RBDR Producer Bob Lederer appeared on Paul Kirch’s BOSS Academy Program last week. The link to watch/listen to this show is here.

2) RBDR presents Part 1 of our exclusive, in-depth interview with IBM Watson CMO Stephen Gold.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program. To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

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Bob Lederer RBDR

RFL & RBDR MR Exec of the Yr, Client MRer of Yr & Story of the Year (RBDR 1.4.2016)

Happy New Year, RBDR is back! Today, RBDR and parent company RFL Communications:

1) announce a new annual award, the Larry Gold Research Story of the Year,

2) name the 2015 Market Research Story of the Year,

3) name the 2015 Client Market Research Executive of the Year.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

Don’t spend your time “searching” for today’s RBDR video! Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.