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July 21, 2016 Bob Lederer RBDR

Dan Morris talks engagement measurement with “SACCADIC.” (RBDR 07.21.2016)

Today on RBDR: “Engagement” is one of research’s new interests and pet phrases. RBDR has discovered Pretesting Group’s “SACCADIC” Eye Testing process, which looks like a clear step up in engagement measurement. President Dan Morris agreed to speak to us about what new elements it brings to research’s “engagement:” effort.

You can read Pretesting founder Lee Weinblatt’s blog, where you can learn more about successful commercial uses of SACCADIC, by clicking here.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Visit their website for more information.

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July 20, 2016 Bob Lederer RBDR

Influencers brands hate dealing with. Native Apps may help mobile surveys. (RBDR 07.20.2016)

Today on RBDR:

1) Detailing the four types of online influencers that brands supposedly hate to deal with.

2) There are signs that online surveys on smartphones are running a rocky course, but MFour Mobile Research’s Chris St. Hilaire says there is a practical solution: Native Apps.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. Visit their website for more information.

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July 19, 2016 Bob Lederer RBDR

Wall Street analysts predict Chipotle’s grim future. Facebook VP on mktng metrics. (RBDR 07.19.2016)

Today on RBDR:

1) Two Wall Street analysts reveal to investors what their proprietary survey research is foretelling what is ahead for the struggling Chipotle QSR.

2) Facebook VP of Advertising & Insights Brad Smallwood admits in a Journal of Advertising Research article that long-accepted, requested marketing metrics are not functional. Read the original report by clicking here.

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July 18, 2016July 18, 2016 Bob Lederer RBDR

2 court cases narrow TCPA violations. FTC cites WB for paying “influencers.” (RBDR 07.18.2016)

Today on RBDR:

1) A U.S. Supreme Court case and ruling in the U.S. Federal District Court in Western Pennsylvania are reshaping the definition of what is required for a TCPA violation.

2) The FTC puts Warner Bros. on the carpet for its social media influencer campaign that fails to clearly disclose that these influencers were compensated for their report.

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February 8, 2016March 16, 2016 Bob Lederer RBDR

SSI/Instantly deal raises sample issue. Fulgoni: clicks not reliable measure. (RBDR 02.08.2016)

Today on RBDR:

1) The far deeper meaning of the SSI acquisition of Instantly than the purchase itself.

2) comScore Chairman Emeritus Gian Fulgoni explains why, in spite of substantial corporate respect for clickthroughs, that digital measure and others are not meeting demand.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.