Bob Lederer RFL Communications, Inc.

Bruce Temkin’s CX projections; MFour “Survey on the Go” mobile app improves polling; France fines Google (RBDR–1/14/2014)

Today: 1) Bruce Temkin, who is establishing himself as THE Customer Experience (CX) expert, releases several thoughtful projected CX changes inside businesses during 2014.
2) Public Opinion Strategies discusses the very positive advantages it found in its polling through the use of MFour’s new mobile app. 3) France’s CNIL privacy unit fined Google 150,000 Euros for ignoring implementation of the country’s consumer privacy protection requirements.

Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

TiVo study of binge and videostream viewing; Good & Bad of marketing/predictive analytics with marketing research (RBDR–1/13/2014)

Today on RBDR…

1) Tivo decided to study the new television phenomenon known as “binge viewing,” and to delve into the relatively new streaming-video-viewing trend.

2) Marketing authority and Black Ink President Jeff Winsper speaks about the threat posed by and positive potential opportunities for MR offered by marketing/predictive analytics.

Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

More reasons for Apple-Topsy deal; Pro leadership coaching for stressed execs (RBDR–12/5/2013)

Today: 1) RBDR retracts in its entirety the information we reported about Harris Interactive on our Wednesday December 4 edition. Unfortunately, all the information we reported about Harris Interactive layoffs has proven to be inaccurate. We apologize to Harris Interactive and our viewers for this mistake. 2) Apple Computer’s acquisition of Topsy, the Twitter data cruncher and sorter, is no minor matter, and we have several additional reasons that help explain the deal. 3) Many MR executives are not looking to change jobs, but they are feeling unfulfilled, stressed about their productivity and challenged to maintain their leadership role. A longtime MR senior manager has ventured into a new career, as a Professional Leadership Coach to help many of the kinds of top notch research talent that he was surrounded by in his 20-year research career.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Why Apple bought Topsy; Lightspeed & SPAR CEO hires; L’Oreal CMO Promotion (RBDR–12/04/2013)

Today: 1) Social media experts are scratching their heads, trying to make sense of Apple Computer’s purchase of Twitter partner Topsy. 2) RBDR News Notes: David Shanker (Lightspeed Research), Jill Blanchard (SPAR Group), Mark Speichert (L’Oreal), Penn Schoen Berland opens Middle East office, Transparency Market Research projects extent of Predictive Analytics market growth.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Implicix advertising messaging breakthroughs from Conquest: connecting attitude & behavioral, emotional & rational, cognitive linguistics (RBDR–12/3/2013)

Today: Conquest in the UK has introduced Implicix, a new research methodology that ties together individuals’ attitudes with their behavior, their emotional with their rational, plus behavioral economics and cognitive linguistics. It could be a game changer. MD David Penn explained how Heinz and eBay became big fans of Implicix.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.