Bob Lederer RFL Communications, Inc.

Don’t word track on Pinterest; CRM means what? Bill Harvey on 3 media MR issues (RBDR 8/4/2014)

Sponsored by Socratic Technologies, whose proprietary tools and technologies handle marketing complexities so the you can make more confident business decisions.

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Today: 1) Why “tracking” keywords on Pinterest is a waste of time. 2) CRM stands for Customer Relationship Management. Or does it? Two researchers says it can also stand for “Company Recession Management” and they claim to have research that proves it. 3) Bill Harvey reviews 3 media research improvements that will take some time but are so worth it.

Bob Lederer RFL Communications, Inc.

IBM commits $100M to China analytics; Rogers Comm’s MR re NHL (RBDR–7/10/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com

Today on RBDR: 1) IBM is making a $100 million commitment to fund Big Data & Analytics training and expertise at100 Chinese universities, 30 undergraduate programs and 5 Centers of Excellence. 2) Rogers Communications’ summer 2014 marketing plan for its Sportchannel, which will carry National Hockey League games this fall, is built around a market research study into how fans relate to the NHL. 3) Will Leach, who just founded Triggerpoint Behavioral Research & Design, has an interesting point of view about how MR agencies need to evolve their deliverables.

Bob Lederer RFL Communications, Inc.

NEW INSIGHT: where mobile ads work!; Kellogg’s 3 BIG MR changes (RBDR–7/9/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com

Today: 1) A study by three collegiate researchers explains where and how mobile advertising works, including product categories. 2) Kellogg Director of Insights & Planning for Asia Pacific & Sub Sahara, Tyrone Almeida, explains three big changes in Kellogg market research.

Bob Lederer RFL Communications, Inc.

Social media predictor Blab; “Don’t Know’s” mute poll responses (RBDR–7/08/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) A new online service, Blab, says it predicts with 70% accuracy what subject matter will be hot in social media 72 hours in advance. 2) Inclusion of “Don’t Know” as a option in a poll is a too-inviting choice for many respondents, especially women.

Bob Lederer RFL Communications, Inc.

Pollster’s 3-methodology test; Neuroscience potentials/realities (RBDR–707/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) A pollster conducted three different polling methodologies days before an Ontario, Canada election, which generated three similar outcomes but different-enough results. 2) Neuroscience expert and research-knowledgeable Carl Marci, Chairman of Innerscope Research, discusses short- and long-term prospects.