Bob Lederer RBDR

TNS CEO’s amazing Big Data/MR projection. Instantly mobile vs online study. (RBDR 5.28.2015)

Today on RBDR: 1) TNS Global CEO Richard Ingleton projects where Big Data will drive market research in the long-term, a foretelling that might shake up many researchers. (Link to this story: (http://articles.economictimes.indiatimes.com/2015-05-15/news/62192468_1_market-research-big-data-qualitative-research)
2) Instantly shares results of its multi-phase mobile versus online research study, which reveals some clear mobile benefits and just-as-apparent challenges. (Link to this study: http://pages.instant.ly/Whitepaper_LP_MobilevsOnline.html?mkt_tok=3RkMMJWWfF9wsRokvK%2FIZKXonjHpfsX56u0tUK60lMI%2F0ER3fOvrPUfGjI4DSMVmI%2BSLDwEYGJlv6SgFSrDDMbh1w7gNUhU%3D)

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Bob Lederer RBDR

Randy Brooks discusses Directions Research’s successful biz model (RBDR 5.26.2015)

Today on RBDR: Directions Research Chairman Randy Brooks shares some of the ideas and tactics he successfully employed at the research agency for over 27 years.

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Bob Lederer RBDR

DunnHumby U.S. still for sale? MR-loving CMO a finalist for award. (RBDR 4.30.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: 1) New research says consumers rely on 5 devices on the way to their purchases. 2) New details from Kroger’s acquisition from Tesco of its rights to continue to use DunnHumby analytics in the U.S. 3) One finalist in CMO of the Year competition is Rubbermaid Newell’s Richard Davies, who broke the mold for his position by “putting research in charge and emphasizing consumer insights.”

Bob Lederer RBDR

Data aggregators in Supreme Court. Employee wearables study. Kroger buys DunnHumby. (RBDR 4.29.2015)

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Today on RBDR: 1) The U.S. Supreme Court will rule on Spokeo v. Robins, determining whether a data aggregator can be held responsible for presenting inaccurate personal data. 2) Salesforce.com’s “Putting Wearables to Work” study offers insights on wearable technology in business. 3) Kroger is buying the U.S. business of DunnHumby.

Bob Lederer RBDR

BEST “customer retention” metric. Google adding Twitter to its search app. (RBDR 4.28.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: 1) A University of Groningen study analyzes and reaches conclusions about the best metric to determine successful customer retention. (Link to this study: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2568613)
2) What will happen to Google search when it incorporates Twitter data later this year? It’s uncertain but Five Blocks’ Research Director Miriam Hirschman takes a stab at the core elements that could have impact.