Bob Lederer RBDR

Procurement on MR 2015 buys. UnMetric’s SM CI service. New mobile uses. (RBDR 8.20.2015)

Today on RBDR: 1) ProcurementLeader.com releases its report on new trends in market research acquisition so far in 2015 2) UnMetric launches its SENSE service, delivering competitive intelligence tracking of 35,000 brands from 27 different industries. 3) Instant.ly shares some of its latest new uses of mobile research.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Bob Lederer RBDR

CASRO, MRA appeal to FCC re TCPA. “LUCID” to improve sample, its use. (RBDR 8.19.2015)

Today on RBDR: 1) CASRO and MRA appeal to the FCC to change or lighten its TCPA regulations prohibiting use of automated dialers to mobile phones. 2) Federated Sample officially changes it company name today, to LUCID, and CEO Patrick Comer explains the more important implications of this change–the better, more complete software servicing that will be available to fit customers’ evolving sampling needs.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

What kind of person would vote for Donald Trump (and why)? (RBDR 8.17.2015)

Today on RBDR: 1) Who would vote for Donald Trump–and why–is being studied. One perspective is offered. 2) New way to estimate how much a business needs to spend on marketing to their best customers in order to retain them is possible through a model. 3) A new data quality consideration is noted about individuals who have just been recruited.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

MR layoffs at Gen Mills, Kraft Heinz & Hershey (RBDR 7.23.2015)

Today on RBDR: With CPG companies experiencing continuing financial challenges, layoffs have begun, including significant numbers in the research function at several major corporations.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

How mktg + data boost ROI. Big Data’s single customer view (RBDR 7.20.2015)

Today on RBDR: 1) Datamentors’ Larisa Bedgood blogged about how to make marketing and data work towards better ROI. Yet, average ROI for data-driven marketing is already 224%. 2) Copernicus Marketing COO Eric Paquette provides some detail about four key elements in Big Data that can create the powerful single view of customers that every marketers seek.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE