Bob Lederer RBDR

Free Advanced Learning. Client of the Year: Gamification. Solution to Supermarket Out of Stocks? (RBDR 12.10.2015)

Today on RBDR:

1) Every business has an opportunity to try out a FREE story-based insights and analytics tool through the end of December. Find the offer at this link.

2) RFL Communications’s 2015 Client of the Year Award for Gamification goes to Salesforce.com‘s Wendy Close.

3) A vexing supermarket retail problem, Out-of-Stocks, which also throws off sales & profit brand projections, may have a long-sought solution.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

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Bob Lederer RBDR

Human brains: not M or F. Client of the Year: Crowd Science. New OOH measurement. (RBDR 12.9.2015)

Today on RBDR:

1) A Tel Aviv University study shows that brains anatomies are not predominantly male or female.

2) Civic Science presents National CineMedia and VP Sunil Soman as “Client of the Year Award” winner for 2015 in the Crowd Science research category.

3) The Traffic Audit Bureau for Media Measurement is readying to test a strongly enhanced Out of Home advertising measurement system that reflects advances in research since its last version in 2010.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Snapchat avoids targeted ads. Client of the Year Awards. Eye tracking panel. (RBDR 12.8.2015)

Today on RBDR:

1) Snapchat made the decision not to provide targeted advertising, and the pressure is growing to change that decision.

2) KL Communications’ presents Con Edison and its Kristen Murphy as “Client of the Year Award” winner for 2015 in the Co-Creation research category.

3) Tobii and Adssets will launch a continuous eye tracking panel, said to be the first of its kind.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

CPG performance. Leo Shapiro passes. Google on apps and A.I. (RBDR 11.12.2015)

Today on RBDR:

1) New Information Resources, Inc. study reports CPG merchandising is not performing up to snuff. (Study can be downloaded here)

2) A handful of TV and cable networks are cutting back on their number of commercial spots, which has multiple implications on media research.

3) Leo Shapiro died at 94 after decades of research contributions to P&G, Staples, Kimberly-Clark and Coca-Cola in particular.

4) Google news includes recruitment in the coming week for a hush-hush research project involving application developers (you can volunteer here), and Google is open sourcing its artificial intelligence (aka, machine learning) to gain the counsel and expertise of outsiders.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RFL Communications, Inc.

The scary new robodialer replacement. Palantir Tech is 1 MR game-changing startup. (RBDR 11.11.2015)

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Today on RBDR:

1) As research continues to deal with new TCPA regulations, telemarketers are targeting people who slightly misdial “800” number calls, which sends them to automated surveys.

2) One research company, Palantir Technologies, makes its way onto CB Insights’ Top 55 Game-Changer Startups.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit them online at sotech.com.

Don’t spend your time “searching” for today’s RBDR video! Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.