Bob Lederer RFL Communications, Inc.

Facial coding more useful to MR than mobile; Google/comScore collaboration (RBDR–4/22/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) One of the world’s top five market research companies admits that there is more potential right now with facial coding than mobile research. 2) The government of Turkey is battling social media. 3) comScore Chairman Emeritus Gian Fulgoni discusses what the comScore-Google collaboration means to social media customers.

Bob Lederer RFL Communications, Inc.

2nd screen w/TV overstated; B2B internal data needs external help (RBDR–4/15/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

An important link to Nuance: http://www.nuancecoding.com

Today: 1) A Council for Research Excellence study says social media use in conjunction with TV is overstated. 2) Forrester Research’s new B2B study says using only internally-available data doesn’t get the job done for B2B marketers. 3) MarketResearch.com Managing Editor Ashlan Bonnell has two pieces of advice for market research vis-a-vis social media. (And you can download a marketresearch.com white paper on how to use social media with market research by clicking here: http://content.marketresearch.com/download-how-to-use-social-media-for-market-research-whitepaper)

Bob Lederer RFL Communications, Inc.

Twitter “Call-to-Click”; Twitter for customized marketing not working (RBDR–3/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Twitter innovates and is testing “Call-to-Click,” a way for mobile Twitter users to directly phone an advertiser. 2) Twitter marketers reveal many good things and some frustrations about using Twitter to market its brands in a study from Social Media Marketing University. 3) A pair of Chinese researchers conduct a 6-million tweet, 6-month-long study of opinion formation on Twitter. They say opinions form rapidly, solidify quickly and are hard to change once in place.

Bob Lederer RFL Communications, Inc.

Social media research: the great opportunity for the MR department (RBDR–12/12/2013)

Today: Bob Lederer’s commentary on the MR department sees opportunities presented by social media research as a greater likelihood than loud, ominous warnings that social media will cause corporations to do away traditional research. It’s up to MRD assertiveness.

Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.

Find out Nuance’s important elements and capabilities at:

http://www.nuancecoding.com/services/global.html

http://www.nuancecoding.com/resources/glossary.html

Bob Lederer RFL Communications, Inc.

Social media guru Perry Marshall; SAS helps launch MR & Analytics Master’s degree (RBDR–11/13/2013)

1) Social media guru Perry Marshall tells RBDR about his new book, “80/20 Sales and Marketing,” and what market researchers should be thinking about social media. 2) SAS is collaborating with Centennial College in Toronto to launch a Master’s program in marketing research & analytics.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.