This week on Pharma Research VIDEO Report: 1) IMS Health’s acquisition of assets of Cegedim vastly increases IMS’ size and may lead to new insights 2) New pharmaceutical research registry announcements. 3) Johnson & Johnson announces new alliances to explore early-stage therapeutic innovations for pharma, medical devices,diagnostics and consumer health. 4) Perelman School of Medicine reveals health policy researchers limit their social media use to communicate research findings 5) IDC Health Insights releases a new report to help payers effectively reach & engage segments of their member populations, which have changed due to ACA.
eBay study: search ads for large brands a waste; Samplecon review (RBDR–6/30/2014)
RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.
Find out more about the business at: http://www.curiosityinsightstream.com
Today on RBDR: 1) An eBay investigation concludes that for well-known brands, search advertising online is basically worthless. 2) Chuck Miller, founder and President of Digital Marketing & Measurement reviews Samplecon, staged late last week in New Orleans exclusively for businesses in the sample industry.
Omnicom-Publicis merger collapse MR implications; Bill Harvey on social media & TV (RBDR–5/12/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) What are the research implications of the collapse of the Omnicom-Publicis merger? 2) NBCUniversal says its Winter Olympics coverage found no social media influence on TV viewing. Social media advocates take strong exception to that assertion. RBDR media research expert Bill Harvey shares his insights.
Google’s online ad focus; “Lurkers” on social media larger than realized (RBDR–5/8/2014)
Thursday May 8 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.
1) Google buys Adometry, which SeekingAlpha.com analyzes as part of its ongoing attempt to learn more about online advertising so that it can boost rates and convince marketers to spend more. 2) NBCUniversal said last week it is convinced that social media is not yet a TV viewing influencer based on, among other things, the unimpressive 19% of Winter Olympic viewers who posted about it on social media. Now, a social media expert says the percentage of social media followers who do not post is ASTOUNDINGLY larger than anyone knows. 3) The Mobile Marketing Association elected Dunkin’ Brands President of Global Marketing & Innovation John Costello to Chairman of the Global Board to help with its marketing efforts.
ANA commits to measurement answers; Making social media/MR work (RBDR–5/7/2014)
Wednesday May7 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.
1) A first-of-its-kind study of mid-sized marketers shows they are drowning in “sea of vendors, technologies and complexity,” with no solutions in sight. 2) Association of National Advertisers CEO Bob Liodice must get a governing authority for media measurement to deal with long-standing shortcomings–and he’s determined to put one in place. 3) Questback’s Darren Bosik speaks to RBDR about a specific problem that social media has in being successfully integrated with traditional research.
RFL Communications, Inc. 