RBDR is sponsored by Socratic Technologies (so tech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today on RBDR: Our second annual look at Super Bowl advertising, including which could shine and the advisability of investing multi millions of dollars in a 30- or 60-second spot.
RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Visit sotech.com
Today on RBDR: 1) Facebook “Likes” do not always indicate the message is liked, which raises the bigger issue of trying to understand normal behavior on Facebook. 2) The Council for Research Excellence spells out what communication techniques drive people to turn on their televisions and those that do the best job of getting people already watching to tune into a program. 3) “Six ways that Big data can damage your business” is a new blog that captures multiple issues with Big Data that require a business’ attention.
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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources
On today’s RBDR: 1) A study from McGill University and Carnegie Mellon cautions researchers about the danger of tracking consumer behavior using social media. The reason: how easy it is to skew social media data. 2) RBDR names the winner in the Dashboard category for our new RBDR Client of the Year Award series.
Subscribe to receive our FREE email that sends you multiple links to each new RBDR video as it is uploaded: ow.ly/CfFWE
RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources
On today’s RBDR: 1) Has social media finally earned research reliance? University of Maryland Professor Wendy Moe’s new paper is the evidence Rubinson Partners’ Joel Rubinson says he needs to say, Yes. 2) RBDR announces a new series of annual Client of the Year Awards for nearly 20 different research categories. Today, the first award is announced for the client making best use of Text Analytics.
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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) Hill Holiday releases a TV program study and 2) Civic Science releases its “75 Show-Stopping Media Consumption Insights.”//
RFL Communications, Inc. 