Bob Lederer RFL Communications, Inc.

Why SurveyMonkey sold TrueSample; Ben Smithee discusses coming social media intelligence (RBDR–10/21/13)

Today: 1) It’s unusual for a company to buy another business in its industry and then decide not long thereafter to sell the acquired business. SurveyMonkey tells RBDR why it did that with TrueSample. 2) Ben Smithee is a researcher who is extremely connected to the social media world, and he tells RBDR why a valuable new research-social media era is unfolding. Please note: Ben’s correct email address is Ben@SpychResearch.com.

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Bob Lederer RFL Communications, Inc.

Neuroscience: consumers will pay more for coffee; NodeXL experiences of MR pro (RBDR –10/15/13)

Today: 1) Kai Marcus Müller, a German neurobiologist and pricing consultant, used neuroscience to test the pricing potential of Starbuck coffee pricing with its consumers. He has an interesting conclusion about appropriate pricing for the brand. 2) NodeXL, the means of graphing social media followers, is being tested for its research applications by Multivariate Solutions President Michael Lieberman, who shares some of this experiences with RBDR.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

IBM Accelerated Discovery Lab pumps up Big Data efforts; NodeXL social media research innovation (RBDR–10/14/13)

Today: 1) IBM opens an Accelerated Discovery Lab to focus on a Big Data breakthrough. 2) NodeXL graphically portrays what social media participants write, allowing brands to “see” who the most important participants are and the “hubs” and “bridges” that carry messages to and far.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Carbonview, Target Research Group acquired, Insufficient MR focus on digital (RBDR–9/30/13)

Today: 1) Over the weekend, two well known market research agencies were acquired. RBDR has the details. 2) Neuwirth Consulting President Sherri Neuwirth joins RFL Communications as a Contributing Editor and makes her first comments about research issues she saw at a recent conference.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.