Bob Lederer RFL Communications, Inc.

Bob Lederer’s unedited, mostly unseen, 21-minute interview of social media expert Perry Marshall

In the full, unedited, mostly unseen 21-minute interview of social media expert & guru Perry Marshall, Bob Lederer asks Marshall about:
• the realities of social media,
• social media’s relationship and possibilities with market research,
• why he has predicted Facebook revenues will triple from their current
level by August of 2015
• the exceptional nature of Facebook advertising targeting
• why Facebook advertising works better for B2C than B2B
• the challenges Twitter faces in attempting to keep pace with Facebook
• how the http://isfbforme website can advise you about using Facebook advertising

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident decisions.

Bob Lederer RFL Communications, Inc.

For Johnson and Johnson, Millward Brown’s brand equity comparison leads way to emotional MR; Social media expert Perry Marshall explains why Facebook revenues will triple (RBDR–11/14/2013)

Today: 1) The J&J Consumer Products alteration of its marketing research through Millward Brown’s brand equity comparative tool is a crucial building block to achieving emotional brand/consumer connections.

2) Social media research guru Perry Marshall explains why Facebook will triple its revenues by the summer of 2015 and why Facebook advertising works better for B2C than B2B. Bonus information: Marshall’s http://isfbforme.com website will test Facebook advertising as a value for you and your business.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Social media guru Perry Marshall discusses MR & social media; SAS helping Canadian university to launch MR & Analytics Master’s degree (RBDR–11/13/2013)

Today: 1) Social media guru Perry Marshall tells RBDR about his new book, “80/20 Sales and Marketing,” and what market researchers should be thinking about social media. 2) SAS is collaborating with Centennial College in Toronto to launch a Master’s program in marketing research & analytics.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

IBM testing capture of psychological profiles from Twitter; DigitalMR’s Michalis Michael presents social media MR basics; Mitch Barns, Nielsen’s new CEO, effective 1/1/14 (RBDR–11/11/2013)

Today: 1) The latest IBM Research tool is testing whether individuals can be psychologically profiled through their Twitter postings. 2) Digital MR’s Michalis Michael is helping client market researchers understand how to make social media research work for them. Today, he provides some basics for RBDR viewers. 3) Nielsen introduces Mitch Barns as tis new CEO, effective January 1, 2014.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

MRA’s revised MR Standards Code; Mobile MR growth & helping brand understanding (RBDR 10/22/2013)

Today: 1) MRA revises its 2007 Code of Marketing Research Standards, 42 ethical and best practices that all of its members must adhere to. 2) Millward Brown’s Marie Ng explains how mobile MR helps clarify crucial brand encounters. 3) Toluna’s Carol Haney projects the maturation of mobile MR in western and emerging markets.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out these links:

•http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html