Solving Social Media Walled-Garden Measurement / RBDR

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October 9, 2019

Today on RBDR: Ask a media research what is their most difficult measurement problem and they will assuredly say the “walled garden” set up by the giant social media companies to protect and control their data.

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Social Media Outrage Shouldn’t Sway Decisions | RBDR

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July 5, 2018. Today on RBDR:

Engagement Labs conducted a study of offline and online conversations. It demonstrated that data collected from loud and nasty social media comments can be a very deceiving to a brand, especially because offline reactions can be equal and contrary in the opposite direction to online expressions.

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