Bob Lederer RBDR

Pew reveals more app data leaks. 10 things MRers should be thankful for. (RBDR 11.25.2015)

RBDR will return on Monday, November 30th after observing the Thanksgiving holiday.

Today on RBDR:

1) Pew Research studies and learns the extent of data leaks that can come from an app–and how intolerant many consumers are about knowingly sharing their data in order to download an app.

2) iModerate’s Adam Rossow delivers a perceptive, amusing list of 10 things that researchers should be thankful for as we approach Thanksgiving in the U.S.

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Bob Lederer RBDR

Plugging smartphones’ many data leaks. How IBM Watson aids users. (RBDR 11.18.2015)

Today on RBDR:

1) Northeastern University Assistant Professor David Choffnes and his team have discovered leaks from smartphones and a solution to identify and close them. (Link to this story here.)

2) First inside story published detailing how IBM Watson boosts capabilities of startup companies that integrate it into their business. (Link to this story here.)

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Bob Lederer RBDR

Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being able to calculate and verify ROI for both.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Bob Lederer RBDR

New MR modes capturing rich, accurate, actionable, real-time intelligence (RBDR 3.9.2015)

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Today on RBDR: 1) Five ways that market researchers have discovered to access rich, accurate, actionable insights in real time. 2) Google is said to be contemplating new website research rankings based on the factuality of website content.

Bob Lederer RFL Communications, Inc.

GCS Smartphone study; Data based- & analytics-marketing forerunner dies (RBDR–1/07/2014)

Today: 1) Google Consumer Surveys unveils early results of comparative smartphone user study. 2) SourcingLine publishes a Directory of Business Intelligence and Big Data Analytics Consultants. 3) Irving Siegel, whose company, Getting to Know You International, ushered us into the data-based marketing and analytic marketing age, died at age 82. 4) RBDR begins its 2014 “New Viewer” drive.

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters with content that strongly complements RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)