Bob Lederer RFL Communications, Inc.

Seven Key Benefits of Sentiment Analysis / RBDR

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March 10, 2022

Today on RBDR: There can be seven identifiable benefits from researchers’ use of Sentiment Analysis to measure a brand’s metrics. TechnoChops’ founder Tehseen Kiani details them.

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Bob Lederer RFL Communications, Inc.

AI Injects MRD With Savings, Efficiency, Speed, More Data / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 16, 2021

Today on RBDR: Collecting more valuable research content – faster and with greater efficiency – has been made possible through Discuss.io’s Augmented Insight platform. Its implementation of artificial intelligence drives more rapid development of themes, key words, concepts and ideas for Client Insights departments. However, its biggest benefit is probably its personnel and research execution cost elimination.

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Bob Lederer RBDR

FTC cautions on use of Big Data. Apple acquires Emotient. (RBDR 01.11.2016)

Today on RBDR:

1) The MRA’s Howard Fienberg summarizes the FTC’s cautionary report on the use and misuse of Big Data (Find the links to this story here.)

2) Apple Computer acquired Emotient this past week, a self-described leader in emotion detection and sentiment analysis based on facial expressions. RBDR explores why.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com.

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