Bob Lederer RFL Communications, Inc.

Researchers Update Skills, Familiarity In ARF Courses / RBDR

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February 17, 2022

Today on RBDR: The ARF Marketing Optimization and Insights Certificate offers researchers the opportunity to update themselves on the latest practices and applications of marketing research. ARF President Scott McDonald reviewed the basics of the six modules available through the association’s affiliation with New York University.

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Bob Lederer RFL Communications, Inc.

Research Associations Detail Diversity, Inclusion Plans / RBDR

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June 29, 2020

Today on RBDR: The heads of the Advertising Research Foundation (Scott McDonald) and the Insights Association (Melanie Courtright) tell RBDR about their respective group initiatives to improve diversity and inclusion within all segments of the research and affiliated industries.

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