Bob Lederer RFL Communications, Inc.

Research-Related Companies Led Covid Fight / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 10, 2021

Today on RBDR: Research-related companies have continued to make major contributions to the world’s on-going fight against Covid: Qualtrics, joined by Ernst & Young and SAP.

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Bob Lederer RFL Communications, Inc.

SAP NA Prez Touts Mktg Preeminence of “Customer Experience” / RBDR

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October 14, 2019

Today on RBDR: SAP’s North American President, DJ Paoni, blogged about the preeminence of customer experience as the marketing element that will dominate the planning of over 80% of consumer companies this year.

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Bob Lederer RFL Communications, Inc.

RFL Top 50 Research Organizations For 2019 / RBDR

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August 8, 2019

Today on RBDR: Details from RFL’s published 2019 RFL Global Top 50 Research Organizations ranking: the types of companies and several of the companies themselves. A copy of the report is available for free by emailing a request to RFLBob@Gmail.com.

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Bob Lederer RFL Communications, Inc.

SAP NA President on Marketing Preeminence of “Customer Experience” / RBDR

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July 9, 2019

Today on RBDR: SAP’s North American President, DJ Paoni, blogged about the preeminence of customer experience as the marketing element that will dominate the planning of over 80% of consumer companies this year.

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Bob Lederer RBDR

Why SAP Is Buying Qualtrics–And Why Qualtrics Agreed | RBDR

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November 14, 2018. Today on RBDR:

Why is SAP acquiring Qualtrics–and why did Qualtrics decide to opt out of its IPO and agree to be acquired?

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