Acquisition Activity Covets AI and Big Data Companies / RBDR

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October 30, 2019

Today on RBDR: According to data analytics and media company Global Data, look for a heavily-contested, mad scramble from businesses to find a way to gain control of a handful of still independent expert, powerful Artificial Intelligence and Big Data companies.

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Scramble For Takeover of AI and Big Data Cos / RBDR

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June 27, 2019

Today on RBDR: According to Global Data, a data analytics and media company, there should be a mad scramble to gobble up the handful of remaining expert and powerful artificial intelligence and Big Data companies.

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Issues Swirling Around Salesforce.com – Tableau Software Deal / RBDR

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June 17, 2019

Today on RBDR: Salesforce.com’s estimated $15.7 billion all-stock acquisition of Tableau Software (the #12-rated company on RFL’s Global Top 50 Research Organizations in 2018) was a must-do for both organizations, according to several people in the know.

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Clients Assess Statistical Benefits of Research Agencies / RBDR

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February 25, 2019

Today on RBDR:The UK research agency Scopen surveyed top marketers for their attitudes, relationships and statistical assessments of their research agencies. Surprises: increased appreciation for an agency’s ability to create business and digital transformation and less interest in the amount of collected data.

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Dunkin’s brand shakeup leads to more engagement. Appropriate app metrics. | RBDR

November 17th, 2016. Today on RBDR:

1) How Dunkin’ brand reworked its marketing to engage customers 1-to-1.

2) The advent and explosion of apps in the cross-device consumer market raises the issue of appropriate metrics.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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