Bob Lederer RFL Communications, Inc.

Obvious, Fixable Data Quality Issues / RBDR

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December 17, 2020

Today on RBDR: In the final RBDR for 2020, we return to detail about data quality because no matter the environment facing research, there can be no scrimping on data quality. (Link to Grey Matter Research & Harmon Research study: https://greymatterresearch.com/still-more-dirty-little-secrets-of-online-panels/)

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Bob Lederer RFL Communications, Inc.

3-Step Plan For Overlooked Data Quality Problems / RBDR

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November 9, 2020

Today on RBDR: Grey Market Research and Consulting LLC President Ron Sellers adds to his prior commentary about data quality situations. They can be easy to overlook under extreme price and timing pressures imposed on every research project. He suggests a three-step process to deal with many common problems.

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Bob Lederer RFL Communications, Inc.

6 Ways Your Survey Research May Mislead You / RBDR

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October 21, 2020

Today on RBDR: Ron Sellers, President at Grey Matter Research & Consulting, LLC, discusses “6 Ways Your Survey Research May Be Misleading You,” with special emphasis on three of the issues. One stunning conclusion: “We estimate 40 to 50% of responses in a typical online survey is complete trash.” (Email Ron@GreyMatterResearch.com to obtain a free copy of this study.)

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Bob Lederer RFL Communications, Inc.

How YOUR Survey Research May Be Misleading You / RBDR

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November 21, 2019

Today on RBDR: GreyMatter Research & Consulting’s “6 Ways Your Survey Research May Be Misleading You” report lays out problems with survey research that even experienced researchers may follow through on many basics.

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Bob Lederer RBDR

“Panel Quality is Atrocious Today” | RBDR

January 4th, 2017. Today on RBDR:

Are market researchers paying the close attention on respondents and their responses to ensure the highest quality project results? Grey Matter Research & Consulting Owner Ron Sellers says, “No.”

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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