Bob Lederer RFL Communications, Inc.

Gartner Marketing Predictions Foresee More Of Same / RBDR

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entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per
month). Visit Patreon.com/RBDR.

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January 5, 2022

Today on RBDR: Gartner is out with marketing predictions for just over the horizon (2023 – 2026), touching upon consumer opt-outs for their privacy,television advertising allocation shifts and other digital areas of note.

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Bob Lederer RFL Communications, Inc.

Beware of Corporate Market Research Manipulation / RBDR

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January 4, 2022

Today on RBDR: The blog “3 Ways Market Research Makes You Dumber and What to Do Instead” is Inc.com Contributing Editor Geoffrey James’ confessions about corporate research misuse at a software company where he was given control over choices of the company’s research partners.

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Bob Lederer RBDR, RFL Communications, Inc.

Correcting New Advertising Campaign Misconceptions / RBDR

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January 3, 2022

Today on RBDR: Rubinson Partners’ President Joel Rubinson notes misconceptions that advertisers believe — and lead to marketing mediocrity. One is that buying the most reach for an advertising campaign leads to success (untrue). Second, that advertising cannot be measured by ROI metrics (also untrue).

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Bob Lederer RFL Communications, Inc.

More Covid Impact: Consumer Cooking Adjustments / RBDR

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December 15, 2021

Today on RBDR: Beko’s global survey about the impact of Covid-19 reveals that 80% of consumers say that the pandemic has changed their cooking behavior—with 90% of consumers saying they’d like to maintain the food preparation habits they learned during lockdowns.

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Bob Lederer RFL Communications, Inc.

Why Meta Reorganized Its Research Department / RBDR

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December 14, 2021

Today on RBDR: Changes implemented by Meta (formerly Facebook)
with its research department following a whistleblower’s Congressional testimony and the company’s strategic name change.

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