Bob Lederer RFL Communications, Inc.

MRers Are Perfect Fit For New Role As Decision Scientists / RBDR

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January 27, 2022

Today on RBDR: On Forbes.com, Cloverpop’s Erik Larson suggests continuing to work with data scientists will leave market researchers hopelessly irrelevant. He proposes market researchers step up and evolve into a decision scientist role that gets to the heart of corporate decision-making. Former Colgate-Palmolive research head Elyse Kane makes the case for market researchers’ ability to fill the decision-making void.

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Bob Lederer RFL Communications, Inc.

More UK Cos Boost MR Spend To Understand Covid / RBDR

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January 25, 2022

Today on RBDR: 2022 was a game-changing year for marketing research in the UK. For the first time since 2015, an IPA Bellwether quarterly study of trends in marketing activity showed an explosive increase in the number of marketers who plan to increase their marketing research spending.

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Bob Lederer RFL Communications, Inc.

“Augmented Reality” Metrics: Immersion & Engagement / RBDR

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January 24, 2022

Today on RBDR: Augmented Reality is not brand new (it first appeared in the 1950s), however, its 2022 metrics – immersion and engagement – have gained research’s attention, leading to increasing interest, concentration and implementation.

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Bob Lederer RFL Communications, Inc.

In 2022, CRM Data Earns A Place With MR / RBDR

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January 19, 2022

Today on RBDR: Twenty years ago, CRM data was of little interest to market research; sales and marketing used it in their dealings with retailers. In 2022, CRM data has resonance with MR because it is collected from every customer who buys something.

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Bob Lederer RFL Communications, Inc.

Mobile Screens Upend TV as Consumers’ First Screen / RBDR

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January 18, 2022

Today on RBDR: With little fanfare, consumers’ use of mobile devices as they view most television programs has gained precedence over their TV viewing. So, a flip-flop has occurred, with TV viewing being relegated to the “second screen.”

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