Bob Lederer RBDR

Procurement Needs to be Explained the Value of MR to Marketing | RBDR

November 15, 2017. Today on RBDR:

Dealing with procurement can be a tough task for MR clients, and MR vendors regularly face procurement attempts to drive down their prices. Those realities are true but odd because “How to Buy a Gorilla” founder David Meikle says that research’s essential contribution to marketing makes it more valuable than anything else.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

Why Are Client MR Departments Pushing Automation Away? | RBDR

November 14, 2017. Today on RBDR:

Shell Head of Global Customer Insights James Johnstone warned a trends conference in London that research cannot ignore the benefits of automation, but who in the research world is behaving in that fashion?

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

ATTN Clients: Ask Engineers to Contribute to Innovation | RBDR

November 13, 2017. Today on RBDR:

Communication innovation remains a giant problem for marketers as they attempt to reach changing consumers. Simulmedia founder Dave Morgan shared his very positive experiences with innovation, which he says have been most effectively driven in his company by engineers.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

How to Improve Our Research Conferences | RBDR

October 26, 2017. Today on RBDR:

Bob Lederer’s thoughts about how 2017 research conferences could be improved.

(Important disclaimer: Bob has proposed being hired by some conferences to help them implement some of his ideas.)

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

7 Hidden Habits of New Insights Professionals | RBDR

October 25, 2017. Today on RBDR:

The head of research at 1-800-CONTACTS, Neil Wieloch, blogs about “The Seven Hidden Habits of the New Insights Professional” on Forbes.com.

Find the article by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.