Bob Lederer RFL Communications, Inc.

GMIFY Claims To Attract “Game Player” Respondents / RBDR

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August 2, 2021

Today on RBDR: As gamification in research evolves and quietly gains acceptance, GMIFY delivers a key, new contribution. Its founder, Michael Rosenberg, claims a highly unusual benefit: attracting “game players” vs everyday research respondents.

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Bob Lederer RFL Communications, Inc.

MRDs Must Shift From Insights To “Impact” of Insights / RBDR

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July 29, 2021

Today on RBDR: Bastion Insights CEO Peter Harris blogged about the research-industry need for client insights departments to deemphasize insights and begin placing their bets on the impact of those insights – and carry those through the whole corporate organization.

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Bob Lederer RFL Communications, Inc.

Ethnography Becomes Valued, Broad, Wider Online / RBDR

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July 28, 2021

Today on RBDR: Making ethnography available in an online version has breathed expanded life into an already popular methodology, broadening its usage anywhere during the research project process, not to mention wider capabilities.

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Bob Lederer RFL Communications, Inc.

U.S. TV Networks Insist On MRC Nielsen Review/ RBDR

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July 27, 2021

Today on RBDR: America’s television networks have complained about Nielsen’s TV research numerous times in the past 25 years. Now, the owners of the networks – Disney, ViacomCBS, NBCUniversal and Fox Corp. – have asked the Video Advertising Bureau to call the Media Research Council to yank the Nielsen’s accreditation.

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Bob Lederer RFL Communications, Inc.

Advertiser Attempts To Tie Into Fads, Trends / RBDR

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July 26, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course, discusses how advertising works to tie in with Fads vs. Trends vs. Meaningful situations. It is raised in his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

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