Bob Lederer RFL Communications, Inc.

15-40% BETTER NP predictability; EU’s new STIFF search privacy rules (RBDR–5/15/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Facebook’s new Audience Insights tool for marketers may be turning its data into one of the market’s most comprehensive planning tools. 2) Notoriously unpredictable New Product forecasting can be improved by 15-40% by considering and tracking online buzz for a good period of time prior to the product launch. 3) Google and other search engines face a very stiff new privacy requirement in the European Union: following through on user requests to remove their personal dat from their search information.

Bob Lederer RFL Communications, Inc.

Emotient adds emotion to Google Glass; Unilever benefits from Alteryx (RBDR–5/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Emotient will display its facial coding add-on software for Google Glass at Vision Sciences Society 2014 next week. 2) Unilever shared the financial benefits it gets from Alteryx data blending, cleaning and advanced analytics software. 3) The number of Chief Digital Officers has been doubling annually and will double again in 2014, according to the Chief Digital Officers Club.

Bob Lederer RFL Communications, Inc.

NBCU tested cross-platform ad measures, mobile at Sochi (RBDR–5/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) NBCUniversal’s “other” research during its coverage of the Sochi Winter Olympics involved pilot tests of two Nielsen capabilities to capture consumer exposure to several national TV campaigns and to measure mobile viewing. 2) Brand engagement controversy differences are about what should be measured. BrandKeys founder & President Robert Passikoff shared his points of view.

Bob Lederer RFL Communications, Inc.

Apple’s medical tech hiring spree; Treato breaking thru in social media MR (PRVR– May 12-16, 2014)

This week on Pharma Research VIDEO Report:  1)  Penn State graduate students found most top-50 health and fitness apps (paid and free) on iTunes and Google Play lack valuable behavior-change techniques  2) Reuters reported on Apple’s recent medical tech hiring spree, presumably for its upcoming iWatch  3) Israeli social media data collector and analyzer company Treato is spotlighted as the top business in the field for pharmaceutical, healthcare, biotech and medical device customers.

Bob Lederer RFL Communications, Inc.

Omnicom-Publicis merger collapse MR implications; Bill Harvey on social media & TV (RBDR–5/12/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) What are the research implications of the collapse of the Omnicom-Publicis merger? 2) NBCUniversal says its Winter Olympics coverage found no social media influence on TV viewing. Social media advocates take strong exception to that assertion. RBDR media research expert Bill Harvey shares his insights.