Bob Lederer RFL Communications, Inc.

Covid Unexpectedly Moved Consumers To Mobile Shopping / RBDR

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August 11, 2021

Today on RBDR: Unilever Global eCommerce Experience Design Director Oliver Bradley, explained to Discuss.io VP Marketing Scott Fasser five noteworthy changes that Covid-19 has caused in the use of mobile phones for consumer shopping.

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Bob Lederer RFL Communications, Inc.

Brand Opportunities From Psychographics, Micromoments / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 9, 2021

Today on RBDR: Ipsos SVP & UCLA Professor Emmanuel Probst takes on a new subject from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning”: Psychographics, Micromoments and their offerings and adoption by brands.

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Bob Lederer RFL Communications, Inc.

Market Research Can Be Key To Revival Of Societal Truth / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 5, 2021

Today on RBDR: ThinkNow CEO Mario Carrasco’s recent blog suggested a highly unusual and unexpected role for market research, which he says can help lead to a reinstitution of “truth” across the American public.

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Bob Lederer RFL Communications, Inc.

Grocers’ Consumer Challenge Remains As Covid Ebbs / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Remember, we are research’s only daily podcast/ videocast. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 5, 2021

Today on RBDR: Ipsos’ new grocer study zeroes on the challenges they face as consumer habits evolve again in the post-pandemic marketplace. They conclude that more of the same in fulfilling consumer convenience and quality is called for.

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Bob Lederer RFL Communications, Inc.

Seconding the Motion For MRD Shift To “Outcomes” / RBDR

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August 3, 2021

Today on RBDR: Seemingly in total agreement with the opinions of Bastion Insights CEO Peter Harris (see Thursday July 29, 2021 RBDR), CuriosityCX founder Dave Fish, Ph.D., blogged his belief that client insights departments need to shift their complete focus from insights to outcomes.

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