Bob Lederer RBDR

Impact on MR interests from GOP Senate. Biz finding social media use. (RBDR 11.4.2014)

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On today’s RBDR: 1) On Election Day in the U.S., MRA’s Howard Fienberg speculates about what Republican control of the U.S. Senate and House could lead to with respect to research’s legislative interests. (Link: http://www.marketingresearch.org/news/2014/10/27/election-2014-and-mr-what-the-results-may-bring-for-the-survey-opinion-and-marketing)
2) Former WMMB Director of MR Margaret Welke died last week. 3) A Harris Poll for Hootsuite’s Social Business Benchmark reports remarkably high percentages for corporations and what social media can do for them.

Bob Lederer PRVR

Patients not fulfilling 1st Rxs. Google looking for cancer-detection pill. (PMVR 11.03.2014)

This edition of Pharma Research VIDEO Report, a production in partnership with the Pharmaceutical Marketing Research Group, is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

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On this weeks’ PRVR:

1) Proteus Digital Healthcare is entering the consumer (non-medical) market with a biometric monitoring patch.
Link to story: http://mobihealthnews.com/37784/proteus-digital-health-quietly-launches-consumer-facing-wearable-for-athletes/

2) NEHI cautions that the U.S. healthcare system needs to do something about patients failing to order and fulfill new prescriptions.
Link to story: http://www.nacds.org/Home/TabId/107/PostId/5179/Prescriptions-Never-Picked-Up-At-Pharmacy-A-Cause-For-Concern.aspx

3) Salesforce.com, which has been seriously interested in entering the healthcare market, is reportedly ready to make it a go, according to Orthospine News.
Link to story: http://www.allsalesforce.com/articles/share/682492/

4) Google announced it is developing a cancer-detection pill.
Link to story: http://www.huffingtonpost.ca/2014/10/29/google-nanotechnology-cancer-detecting-pill_n_6064266.html

5) dunnhumby’s “Healthy Wealthy & Wise” study shows brands why consumers who are health-committed are so attractive. (They tend to be more affluent than the average consumer.)
Link to story: http://www.cnbc.com/id/102131839

Bob Lederer RBDR

IBM Watson tackles Twitter data. Steve Needel: gamification not survey remedy (RBDR 11.3.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) IBM announces it will use Watson to help marketers “crack the code” and enable it use. 2) Chase’s Trish Doran’s visit to RBDR last week elicits a reaction for Advanced Simulations’ Steve Needel about what needs to change in survey research to attract participation.

Bob Lederer RBDR

Unilever’s Keith Weed & Research. Affectiva’s 2-million person facial databank. (RBDR 10.30.2014)

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Today, on RBDR: 1) Research Live’s profile of Unilever CMCO Keith Weed portrays an executive who is fully tuned in to research but also cognizant of qualitative shortcomings at Unilever, which the giant CPG is working to fix. (The original story: http://www.research-live.com/features/a-man-with-purpose/4012445.article)
2) Affectiva announces its accumulation of emotion information from two million people around the world, encompassing in excess of 7 billion emotion data points.
3) Twitter’s third quarter results for Wall Street included a disappointing drop in engagement by its users.

Bob Lederer RBDR

Innovation decisions not including Qual. Stopping “surveys behaving badly” (RBDR 10.29.2014)

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RBDR is sponsored today by 2020 Research, helping you do better research.

Researchers need their projects done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here’s a a link to an impressive 2020 Research webinar with radically new research project insights that leading researchers use to delight clients with richer, faster insights:
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Check out http://www.2020Research.com

Today, on RBDR: 1) European Centre for Strategic Innovation CEO Alessandro Di Fiore points out that qualitative research is on the outside looking in concerning many corporations’ strategic and innovation processing–and what needs to happen to upend that trend. 2) Rubinson Partners’ Principal Joel Rubinson explains why he’s up in arms with “surveys that are behaving badly,” and what he would like to see done about that. (Read more detail at http://blog.joelrubinson.net)