Bob Lederer RBDR

Pew Discovers Web Survey Secrets. Yogi Berra Could’ve Been MR Resource. (RBDR 9.25.2015)

Today on RBDR:

1) Pew Research Center released results from a study of Web surveys users and those who don’t participate in that fashion — and explains what exclusion of non-Web respondents does to results. See the studies in question HERE and HERE.

2) The great philosopher, Yogi Berra, died this week. What he could have taught us in market research.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com

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Bob Lederer RBDR

2 new services. Pinterest milestone. Obama Social & Behavioral Sciences exec order. (RBDR 9.24.2015)

Today on RBDR: 1) New services from Rocket Fuel and Affectiva present appealing improvements in, respectively, campaign development and emotional involvement/engagement with videos. 2) Pinterest marks a major point in its development, with its 100 millionth active monthly user. 3) President Obama issues an executive order establishing a federal Social & Behavioral Sciences team that is intended to coax better individual decisions.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RBDR

Hydrox relaunches thanks to Trump. Henkel segmentation evolution. (RBDR 9.22.2015)

Today on RBDR: 1) Leaf decides to jump on board with Donald Trump’s corporate attack against Nabisco by reintroducing a longtime Oreo competitor, Hydrox. 2) Henkel’s updated study of consumer segmentations discovers that individuals don’t fit neatly into a single segmentation category as they shop varied PCG categories.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

Cos. accelerate analytics hiring. Reid: let’s innovate, not fight FCC (RBDR 9.21.2015)

Today on RBDR: 1) A Gartner study seems to indicate a marked acceleration in corporations’ hiring to fill analytics positions. 2) Vision Critical founder and President Andrew Reid explains to RBDR why he believe the research industry should devote less time fighting the FCC over use of autodialers and place greater emphasis on innovative solutions in data gathering.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

Advertising MR explains Trump phenomenon. NHT still impacts online ad campaigns. (RBDR 9.17.2015)

Today on RBDR: 1) Advertising research studies that focus on the greater power and influence of emotion help explain the Donald Trump phenomenon, according to two University of Florida academics. [Link to this blog: http://theconversation.com/how-advertising-research-explains-donald-trumps-profound-appeal-47059%5D 2) Results from online advertising campaigns are still beset by inaccurate measurement as the result of non-human traffic.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

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