Chris Clow RBDR

Industry Shift to Qual – Quant Mix? | RBDR

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January 23, 2018. Today on RBDR:

OdinText’s Tom Anderson blogs about a change bubbling in the research relationship between qualitative and quantitative. He explains it is mostly about available sample, which is tripping up half of market researchers.

Read Tom Anderson’s blog post by clicking here.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Progress by Polling Industry? (or Not) | RBDR

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January 22, 2018. Today on RBDR:

Polling was “fixed,” internationally, in 2017. So says a Kantar Lightspeed study. Or was it? Two U.S. polling experts question that. And a political poll from three very reputable U.S. companies has me wondering.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

“Panel Quality is Atrocious Today” | RBDR

January 4th, 2017. Today on RBDR:

Are market researchers paying the close attention on respondents and their responses to ensure the highest quality project results? Grey Matter Research & Consulting Owner Ron Sellers says, “No.”

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

MR Opportunity: Develop Marketing C-Suite Metrics | RBDR

January 3, 2018. Today on RBDR:

Market researchers have been criticized for an inability to communicate with marketers in their own language, CMOs find themselves at a loss in delivering marketing metrics sought by the C-Suite. MR might be able to help marketing to bridge that metrics gap.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Hello MR World: What’s Ahead in 2018 | RBDR

January 2, 2018. Today on RBDR:

RBDR host Bob Lederer presents some heady thoughts about what we can or should expect in market research in 2018.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.