Bob Lederer RFL Communications, Inc.

Does The MRD Deliver Value? Yes? No? It Depends! / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 14, 2022

Today on RBDR: Swiss research consultant Denyse Drummond-Dunn asks and answers her deliberately controversial question about the benefits of market research departments in the current business environment–and how to deal with underperformance.

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Bob Lederer RBDR

Jeff Bezos Advises Launching Marketing Fast | RBDR

June 5, 2017. Today on RBDR:

1) Expert advice about launching marketing initiatives from Jeff Bezos and Scott Gillum makes the point that kicking off the campaign with 70% of the information and insights believed necessary makes more economic sense than moving too slowly.

2) Nester’s seven-year media study shows the ROI for television advertising consistently outperforms digital advertising, print or radio.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more at Symmetric’s website.

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Bob Lederer RBDR

What MRX participants want from their time. 3 challenges to Content Marketing ROI. (RBDR 07.14.2016)

Today on RBDR:

1) MARU/VCR&C reveals what research participants truly want as they participate in a research project.

2) What are the three biggest challenges in measuring Content Marketing ROI?

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Bob Lederer RBDR

Guy Powell talks ROI of MR. (RBDR 04.13.2016)

Today on RBDR:

We could well be entering a new era in marketing research, one in which ROI of an MR department or its specific functions are measured. ProRelevant Marketing Solutions’ Guy Powell provides the details.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.