Bob Lederer RBDR

Jay Wilson, 77, is dead. Why SSI bought MROps. Advice for CMO: MR (RBDR 3.25.2015)

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Today on RBDR: 1) Jay Wilson, a powerful research executive and influence for decades in the research industry, died Sunday at 77. 2) Survey Sample President & CEO Chris Fanning explains why he bought MROps last week–and it isn’t for the reasons we thought. 3) Forrester Research VP Sheryl Pattek shares the general advice she gives her CMO clients: get and use outside research.

Bob Lederer RBDR

Microsoft Prediction Lab gets support. Wearables mkt will quadruple in size (RBDR 10.2.2014)

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Today on RBR: 1) Comments are flowing in about Microsoft Prediction Lab and its’ unorthodox polling and prediction processes. 2) The wearables market will quadruple in size between 2014 and 2017, according to Juniper Research, and NPD Group is positioning itself to help interested parties track the progress of this new segment.

 

Bob Lederer RFL Communications, Inc.

Population Health takes center stage (PRVR 8/18 – 22/2014)

This week on Pharma Research VIDEO Report: 1) A pilot project shows mobile might be the most cost-effective way of reaching Medicaid recipients. 2) PMLive.com wonders about wearable tech’s continued consumer use. 3) The FDA is concerned about the effects of publishing early clinical drug test data. 4) A study shows the existence of four digital health consumer segments. 5) Dr. David Nash of the Jefferson School of Population health speaks with PRVR about Population Health, a specialty area exclusive to Thomas Jefferson University.

Bob Lederer RFL Communications, Inc.

FB’s “emotion contagion” study; P&G mktg reset; AURA supplier honors (RBDR–7/02/2014)

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Today on RBDR: 1) Facebook has angered a substantial portion of its members after disclosing a 2012 “emotional contagion” experiment or study that manipulated news content in order to assess whether week-long positive or negative news feeds altered the mood of those receiving them. 2) Procter & Gamble changed its internal marketing structure beginning July 1, converting marketing personnel to brand or associate brand directors. 3) AURA honored various supply-side research agency at its annual conference in London last week.

Bob Lederer RFL Communications, Inc.

Early ACA Rx trends; IMS Health IPO; Med Payments Getting Easier (PRVR–4/14/2014)

This week on Pharma Research VIDEO Report: 1) Express Scripts details prescription order trends with ACA enrollees in January and February. 2) A Milliman study for CVS Caremark suggests moving specialty drug payment responsibility from medical to pharmacy benefits. 3) IMS Health’s IPO makes common stock available at $20.00 per share. 4) The percentage of people under 65 having difficulty paying their medical bills dropped between 2011 and 2013 due to improved economic conditions. 5) Vermont is moving to implement single player health care and needs to raise $2 billion per year to get it started.