Bob Lederer RBDR

Targeting in Brand Building (Bill Harvey Perspective) | RBDR

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July 3, 2018. Today on RBDR:

Bill Harvey will tackle a problem he hears about over and over again: building a brand in these revolutionary marketing and research times. He has developed seven solutions. Today, his introduction to a multi-part series on the subject.

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Bob Lederer RBDR

GDPR’s Current and Future Impact | RBDR

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June 12, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey addresses the impact of GDPR, so far and in the foreseeable future.

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Bob Lederer RBDR

Bill Harvey’s Formula to Revive Ad Agencies | RBDR

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June 6, 2018. Today on RBDR:

Media researcher extraordinaire Bill Harvey offers advertising agency solutions to create data-driven platforms for clients and, in the process, thrive in the rapidly evolving media landscape.

He recommends that agencies read an available white paper, “Cross Media Optimization ROI Must Include Creative.” It is available for free by clicking here.

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Bob Lederer RBDR

More MR Support for Marketing: Planning, Evaluating Brand Content | RBDR

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May 1, 2018. Today on RBDR:

Bill Harvey discusses two more opportunities where traditional researchers can make a contribution to marketers and leaders of brands, namely with better pre-planning and post-campaign understanding of brand content.

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Bob Lederer RBDR

Bill Harvey ARF Webinar Details How to Double Ad ROI | RBDR

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April 16, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey hosts an ARF webinar this Wednesday (April 18 at 1PM EDT, 12 Noon CDT, 10AM PDT) in which explains how purchaser targeting, context-ad resonance, fast reach and creative weeding are now proven to double or triple advertising ROI.

ARF members can register by clicking here.

Non-ARF members are welcome to register by sending an email here.

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