Bob Lederer RFL Communications, Inc.

“Big Bets” key Kraft NP success; Survey gets US Supreme Ct attention (RBDR–4/24/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) New product failures led Kraft Foods to reinvent its innovation philosophies. It was explained by VP Innovation Breakthroughs Barry Calpino as strongly driven by major dollar investments behind high-potential products. 2) The U.S. Supreme Court heard arguments from Pom Wonderful in its product labeling lawsuit against Minute Maid and its pomegranate juice brand, and the plaintiff’s survey of what consumers could comprehend about juice content from package labeling became a major discussion point. 3) MoveMR is a new mobile qualitative MR firm with several innovative mobile research focuses, which is a case in point for why it received RBDR coverage and how you can achieve this, too.

Bob Lederer RFL Communications, Inc.

Free NP trial essential; Survey argument at Apple-Samsung trial (RBDR–4/23/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) The Tribe marketing agency finds consumers’ growing interest in “try-it-before-you-buy-it.” 2) Apple’s second trial alleging Samsung patent infringement was dominated late last week by arguments over the meaning of an Apple expert witness’ survey. 3) This summer will mark an important milestone for mobile viewership measurement as comScore and Nielsen compete with the first options.

Bob Lederer RFL Communications, Inc.

Finding, recruiting analytic talent; Mistakes from brand packaging changes (RBDR–4/17/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Evolv President Jim Meyerle explains how he identifies and recruits top flight Big Data personnel for his R&D group. His ideas and philosophies are pertinent and applicable in MR’s search for more and better analytics personnel. 2) Decision Insight CRO Alex Sodek explains why so many brands want to change their packaging–and why it usually ends up being a bad decision.