Bob Lederer RBDR

New MR acquisition trend? Rocket Fuel IDs ad super chargers. Wearable data privacy.(RBDR 3.24.2015)

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Today on RBDR: 1) RBDR Producer Bob Lederer believes there is a new research acquisition trend, highlighted in the last week by FocusVision and Survey Sampling. 2) Rocket Fuel research has uncovered the percentage impact in conversation rate from including six different elements in a ad. (Link to article: http://www.bizreport.com/2015/03/research-reveals-how-much-of-an-ads-performance-down-to-cont.html) 3) Data privacy is now an issue with wearables devices, according to Sensum President Gawain Morrison.

Bob Lederer RBDR

MR could end IE. Google: our mistakes with Glass. GfK CEO Hartmann speaks w/RBDR (RBDR 3.23.2015)

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RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) Internet Explorer may be on its last legs as Microsoft research shows it is still perceived as second rate–and coming Windows 10 will offer multiple browsers. 2) Google has its say at the South by Southwest Conference about what went wrong with Google Glass. 3) GfK CEO Mattias Hartmann speaks with RBDR about the most important changes taking place in research, worldwide.

Bob Lederer RBDR

4 tips on how to make surveys thrive again in 2015 (RBDR 3.19.2015)

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We devote today’s RBDR to a review and summary of Insites Consulting Innovation Manager Katia Pallini’s thoughtful and education blog that addressed “4 tips on how to make surveys thrive again in 2015.”

 

Bob Lederer RBDR

Larry Gold dies. Bill Harvey shares his ARF ’15 ReThink highlights. (RBDR 3 18 2015)

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Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out more about Research Now panels and its innovative digital data collection: http://bit/do.researchnow.
Today on RBDR: 1) Larry Gold, for 25 years the Editor or Co-Editor of Inside Research, died last Friday. He was believed to be 80 years old. 2) Bill Harvey tells Bob Lederer which presentations at the ARF 2015 ReThink Conference made the most meaningful impressions on him.

Bob Lederer RBDR

The “New” mobile trends. Unilever’s Sthanunathan on people vs. consumers (RBDR 3.17.2015)

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Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out more about Research Now panels and its innovative digital data collection: http://bit/do.researchnow.

Today on RBDR: 1) FocusVision releases a third annual white paper that details new trends in mobile research usage.( http://ww2.focusvision.com/wp-content/uploads/2015/03/FV_Dec_MobileUpdateWhitePaper.pdf))

2) Unilever SVP CMI Stan Sthanunathan explains why Unilever marketing designs lead his research effort to focus on people and not individuals as consumers.